ESCAPE to New York — the main stage, August 2011

A short history

ORIGINS

2009 → present.

Curated by Roc Gardner since 2011.

Long Island · Palm Springs · Montauk · New York · New Orleans · Los Angeles · The desert.

2009New York

Escape Productions

The vehicle is founded.

New York City

Founded in New York City by Roc Gardner — a continuation of Sidewalk 7 Ltd., the label, management company and event agency Roc built in London in 2004 while touring Europe with his band Chiller. The Times had called him "the next Richard Branson." Escape Productions becomes the vehicle for everything that follows.

2011Aug 5–7

Escape to New York

Three days on Shinnecock land.

Shinnecock Reservation · Southampton, NY

A three-day experiential music festival on Shinnecock tribal land, in collaboration with the UK's Secret Garden Party. Installations. Performance art. Experimental theatre. High-end camping. Food curated by Silkstone NYC.

Patti Smith performing at Escape to New York, August 2011
Friday — Patti Smith · The Psychedelic Furs · Best Coast · Chairlift · Lissy Trullie · The Ettes · The Postelles · The Static Jacks
Saturday — Edward Sharpe & The Magnetic Zeros · The Vaccines · White Rabbits · Au Revoir Simone · The Submarines · Graffiti6
Across the weekend — Gary Clark Jr. (in a small tent in the camping area, before the world caught up) · Of Montreal
The Vaccines at Escape to New York Edward Sharpe & The Magnetic Zeros performing Gary Clark Jr. at Escape to New York 2011
Edward Sharpe crowd at Escape to New York The main stage at Escape to New York The pit at Escape to New York, Friday
Crowd at Escape to New York

Escape to New York · recap

Unlike anything the east coast had experienced before.

— TheHamptons.com, August 2011

2012April

Escape LA

Coachella weekend at Milk Studios.

Palm Springs, California

An activation during Coachella in partnership with Milk Studios and Rassi Mazdack. Thom Yorke at the pool.

Escape LA, Coachella weekend 2012
Escape LA, Coachella weekend 2012 Escape LA, Coachella weekend 2012 Escape LA, Coachella weekend 2012
Escape LA archive image, 2012
2012August

Escape to Montauk

A more intimate weekend.

East end of Long Island

A quieter counterpoint to ETNY at the other end of the island. Albert Hammond Jr. headlined.

Albert Hammond Jr. at Escape to Montauk, August 2012
Escape to Montauk, Day 1 Escape to Montauk, Day 2 Albert Hammond Jr. DJing at Escape to Montauk
2012EFG · NY

Escape for Good · New York

36 hours, dressed as superheroes, no money, in support of cause.

New York City — origin edition

A nationwide charity race. Contestants leave with no money and travel as far as they can. The first edition started in New York City. In partnership with Sunshine Sachs.

Escape for Good New York
Escape for Good New York Escape for Good New York Escape for Good New York
Escape for Good New York Escape for Good New York Escape for Good New York
Escape for Good New York Escape for Good New York

Escape for Good · New York · recap

Get as far as you can with no money.

— Roc Gardner

2013EFG · NOLA

Escape for Good · New Orleans

The second edition.

New Orleans

The race ran again out of New Orleans the following year. Roc appeared on local television mid-race.

Escape for Good · New Orleans · recap

Coming soon · Escape for Good · New Orleans photosRoc is sending photos from the New Orleans edition. They land here.
2014EFG · LA

Escape for Good · Los Angeles

The final edition.

Los Angeles

The third and final edition started in Los Angeles. Busking, an airboat, the Griffith Observatory, the Greek Theatre, and a chartered jet — all without money.

Escape for Good LA — boarding the Seminole jet
Escape for Good LA — startline team photo Escape for Good LA — Coming to America Escape for Good LA — busking
Escape for Good LA — airboating Escape for Good LA — at the Griffith Observatory Escape for Good LA — Greek Theatre
Escape for Good LA — Jesse Hughes Escape for Good LA — essentials
2013Late year

Pioneertown

The move to the high desert.

140 acres above Joshua Tree

Roc bought a ranch in Pioneertown after recording at Dave Catching's Rancho de la Luna in Joshua Tree. ESCAPE Studios takes form on the land — two recording studios, a residence, a lodge, a cottage, three Airstreams, the Triangle. The festivals taught the brand what it stood for. The Studios made it a place.

The mark ESCAPE® enters commerce on November 3, 2013.

ESCAPE Studios — 140 acres in Pioneertown, California
2014
—24
A decade

The decade in the desert

Sessions, residencies, and a quiet client list.

ESCAPE Studios, Pioneertown

Over twelve years, ESCAPE has hosted album sessions, songwriting camps and creative residencies for RAYE, Rüfüs Du Sol, The Arctic Monkeys, Cage The Elephant, Modest Mouse, MEDUZA, Dermot Kennedy, Joseph Ray, Bob Moses, Jamie N Commons, Jan Blomqvist, Matt Sorum, Billy Gibbons, Paul Rodgers, 5 Seconds of Summer, Aloe Blacc, Knocked Loose, Christopher Thorn, RY X, The Pierces, Shiny Toy Guns, MK, and many others — across major label, indie, and independent releases.

Shoots for Vogue, Dior, and TREATS Magazine. RAYE's 2026 album This Music May Contain Hope — partly recorded at ESCAPE — is credited alongside Abbey Road Studios, Electric Lady, Metropolis, and Miraval.

2024USPTO

ESCAPE®

The mark, federally registered.

United States Patent and Trademark Office

U.S. Registration No. 7,549,536. International Classes 41 and 43. The mark first used in commerce on November 3, 2013.

2025
—26
Everywhere

A single word

The same handle across every platform.

esca.pe

ESCAPE on every platform that matters: youtube.com/escape · instagram.com/escape · x.com/escape · vimeo.com/escape.

ESCAPE Records and ESCAPE Broadcast launch as sub-brands. The catalog goes live on every DSP under a single canonical artist identity, anchored by ISNI 0000 0005 3046 6407.

More photographs, lineups and press from the road arrive here over time.

Get in touch.

For bookings, sessions, sync, press, or anything else — reach out directly.

Enquire